Microsoft’s Bold Call of Duty Decision Transforms the Gaming Industry

In a move expected to create ripples in all gaming companies, Microsoft is poised to announce a major change in its approach to its "Call of Duty" franchise. Typically, it was sold as a standalone purchase the iconic first-person shooter franchise will now be part of the Microsoft Game Pass subscription service. This major modification will be announced at the annual Xbox show on the 9th of June.

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Microsoft’s shift to subscription-based models is in line with the general trends in the gaming industry as well as the consumer’s desire to have more flexible and affordable gaming alternatives. This shift in strategy reflects Microsoft’s understanding of the changing market and its dedication to increase the value it provides its customers.

“Call of Duty,” bought from Microsoft in its $69 billion acquisition from Activision Blizzard last year, is one of the most successful entertainment brands globally, with more than $30 billion in revenues since its launch. Through integrating this popular franchise into the Game Pass subscription, Microsoft intends to enhance the appeal of its service, possibly attracting a wider audience.

The Wall Street Journal was first to publish a report on this revolutionary move, and highlighted the wider effects for the gaming business. Subscriptions have become the dominant factor in entertainment including streaming video to music and gaming isn’t an exception. Microsoft’s Game Pass, which already boasts 34 million customers in February 2024, up from the 25 million that it had in 2022 is an indication of the increasing popularity of subscription-based models.

Game Pass offers access to an extensive collection of games from Xbox and other developers with a monthly subscription fee. This service not only provides gamers with a variety of games, but also provides an income stream that is more sustainable for publishers and developers. In incorporating “Call of Duty” in the Game Pass service, Microsoft not only enhances Game Pass’s worth, but also establishes a new benchmark for the industry.

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The addition in “Call of Duty” in Game Pass is expected to be a major influence. The past few years, new releases of the series, such as “Call of Duty: Modern Warfare III,” have been offered at a higher cost of about 70 dollars. The shift of the franchise to a subscription-based model could dramatically alter the way it sells as well as revenue-generating strategies.

“Call of Duty: Modern Warfare III” has already been able to establish its place as the second-highest-selling game in the world in the month of November 2023. just behind the PlayStation game “Helldivers II” according to the industry monitor Circana. The transition of the franchise into Game Pass could boost subscriber numbers, but it could also affect the direct sales of the title.

This move is a sign of Microsoft’s efforts to grow its gaming subscription and challenge the Sony Corp.’s PlayStation platforms. Game Pass has been a fundamental element of Microsoft’s strategy to build a broad and attractive gaming ecosystem. By offering top-of-the-line titles such as “Call of Duty” on Game Pass from day one, Microsoft significantly enhances the Game Pass’s popularity.

Xbox president Sarah Bond announced earlier this year that the first-party Xbox games will be available via Game Pass at launch. The promise to offer high-quality, new content at the time of launch is a compelling value-for-money offer that sets Game Pass apart Game Pass from other subscription services on the market.

Microsoft’s decision to add “Call of Duty” in Game Pass is not just an innovative business move, but is also a reflection of the wider shifts happening within the game industry. The shift towards subscription services is transforming the way gaming is distributed, used and played. For the consumer, this means more flexibility and greater the potential for value. For publishers and developers this creates challenges and opportunities the area of revenue model and marketing strategies.

The move to subscription-based models may open up the game to more people and let more gamers enjoy a greater selection of games without the upfront cost barriers. This will lead to greater levels of engagement and loyalty from players as players will be more inclined to play and spend time with games they would not otherwise bought.

Although the decision to integrate “Call of Duty” into Game Pass is a bold and lucrative option but it’s not without issues. The old model of sales for “Call of Duty” has been extremely successful, but switching to a subscription-based strategy is a delicate balance for financial stability as well as satisfaction with the game.

A potential issue could be the impact on overall revenue from the franchise. Even though Game Pass subscribers will benefit by having access to “Call of Duty” at no cost other than their subscription fees This could result in an increase in sales for standalone games. Microsoft will have to handle this change with care to ensure the profitability of the franchise.

While Microsoft continues to develop and adjust its business strategies and strategies, the addition in “Call of Duty” in Game Pass represents a significant moment in the gaming industry’s growth. This could set the stage that will be followed by other franchises as well as publishers, possibly increasing the adoption of subscription-based models in the gaming sector.

The gamers will benefit from this shift promises more accessible and varied gaming experiences. In the business, this represents the shift toward more sustainable and flexible revenue models that can be adapted to the changing needs of consumers and technological advances.

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Microsoft’s decision to add “Call of Duty” in its Game Pass subscription service is an innovative move that takes into account general trends in game industry. This change not only increases the benefits for Game Pass but also positions Microsoft as an innovator in the changing game marketing and consumer consumption.

As the gaming industry continues evolve to meet new technology and changing consumer demands and preferences, subscription models such as Game Pass are likely to increase in popularity. Microsoft’s bold choice in the form of “Call of Duty” could possibly be the catalyst for a brand new age of gaming, in which access and flexibility will prevail above traditional selling models.

In the end, Microsoft’s incorporation in the game “Call of Duty” into Game Pass is more than an enticing business move and is a major move in the direction of future gaming. With its subscription model, Microsoft is setting a new standard for the gaming industry which is based on accessibility quality, value, and the sustainability of developers and gamers alike.

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